Salt of The Earth

KNOW WHAT YOU'RE GETTING,

LOVE WHAT YOUR VAPING

In a category filled with empty promises and subpar product offerings, Salt of The Earth was designed to be the brand of trust. Like a companion, by your side and up for anything, so you can spend your time worrying about the here and now – not what’s in your vaping liquid.

ALWAYS CONSISTENT,

FOREVER RELIABLE

The dependability stems from a proprietary formulation of 'nicotine salt' based liquid which sets the vaping experience apart from other products and means consumers can expect a consistently smooth experience with every vape. This double entendre on the name of the brand was no mistake.

MEET THE FLAVORS, THEY'RE

A REAL CAST OF CHARACTERS

From single profile, to more complex tastes - each flavor was designed as an experience and represents a distinct time or place in your mind – and your palate. These flavors don’t just sound good, they were developed to deliver on the top selling flavor segments across the vaping category.

PACKAGING UNIQUE AS THE LIQUID INSIDE

The eye-catching design system commands major attention at shelf, while flat colors and illustrated iconography make for easy navigation across flavors. Embossed surfaces and gold foil treatments on textured paper add a semi-sophisticated touch - bringing the brand’s inner qualities to life across the outer cartons.

DOWN TO EARTH, UP FOR ANYTHING

The brands visual aesthetic draws from an Americana theme and features a fluid design system full of creative elements that capture the brand's crafted origin and friendly personality.

ILLUSTRATED ICONS

PREMIUM GOLD STARS

FLAVOR BANNERS

GOLD FIREWORKS

NATURAL

BACKGROUND

SECONDARY

BACKGROUND

GOLD BORDERS

PERSONALITY AT EVERY TOUCHPOINT

This brand has a lot to say, and never fails to entertain. A suite of activation tools and marketing assets were developed to highlight flavor, uniqueness and dependability across video, outdoor, digital and print.