FRESH MINT
SPOTTING WHITE SPACE
AND TAKING ACTION
When the category leading flavor segment is a missed opportunity in your portfolio, action must be taken - quickly. Meet FRESH MINT, the newest flavor offering in blu's rechargeable product line.
UNCOVERING THE OPPORTUNITY
Deep analysis and consumer research revealed an interesting insight. Even with over 1,300 mint related and mint combination flavors already in the marketplace there was still an unmet demand. The majority of mint fans were actually looking for a more simplistic, yet invigorating experience. The opportunity: A single profile mint flavor without all the extra extra.
LAUNCH PLANS THAT MOVE
THE NEEDLE
To break through, a range of trade activation materials, in-store point of sale and digital ads were developed with a uniquely simple and fresh design system. The results? This new product introduction was accepted at 54,000 retail outlets in the first three months, now that's refreshing.
ON TO THE NEXT ONE...
(more projects below)
